Recently I’ve had the pleasure of working on the hugely successful campaign Live Below the Line (LBL). This campaign asks individuals to live on $2 a day for five days (henceforth known as “the challenge”) to have an eye-opening experience about what it’s like to live in extreme poverty. Participants receive sponsorship to take the challenge; […]
Read more
Tag Archives: $2 a day challenge
Lessons from Oaktree’s “Live Below the Line”
May 16, 2012 
4 Comments
Recently I’ve had the pleasure of working on the hugely successful campaign Live Below the Line (LBL). This campaign asks individuals to live on $2 a day for five days (henceforth known as “the challenge”) to have an eye-opening experience about what it’s like to live in extreme poverty. Participants receive sponsorship to take the […]
Read more
