Tag Archives: $2 a day challenge
Where do LBLers go next?

Lessons for Live Below the Line

Recently I’ve had the pleasure of working on the hugely successful campaign Live Below the Line (LBL). This campaign asks individuals to live on $2 a day for five days (henceforth known as “the challenge”) to have an eye-opening experience about what it’s like to live in extreme poverty. Participants receive sponsorship to take the challenge; […]

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A photo mosaic with the profile picture of every LBLer. Concept credit goes to Glen Berman.

Lessons from Oaktree’s “Live Below the Line”

Recently I’ve had the pleasure of working on the hugely successful campaign Live Below the Line (LBL). This campaign asks individuals to live on $2 a day for five days (henceforth known as “the challenge”) to have an eye-opening experience about what it’s like to live in extreme poverty. Participants receive sponsorship to take the […]

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