Recently I’ve had the pleasure of working on the hugely successful campaign Live Below the Line (LBL). This campaign asks individuals to live on $2 a day for five days (henceforth known as “the challenge”) to have an eye-opening experience about what it’s like to live in extreme poverty. Participants receive sponsorship to take the challenge; […]
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Tag Archives: social media
Lessons from Oaktree’s “Live Below the Line”
May 16, 2012 
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Recently I’ve had the pleasure of working on the hugely successful campaign Live Below the Line (LBL). This campaign asks individuals to live on $2 a day for five days (henceforth known as “the challenge”) to have an eye-opening experience about what it’s like to live in extreme poverty. Participants receive sponsorship to take the […]
Read more Book 4: “The Thank You Economy”, Gary Vaynerchuk
April 21, 2012 0 Comments
For all their worth, self-help books, and books about business, both tend to exhibit sickening quantities of saccharine motivational fluff. This book falls in to the same trap but is still a worthwhile read, and it has a lot to say of interest. In “The Thank You Economy”, Vaynerchuk argues that social media is bringing […]
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