Tag Archives: social media
Where do LBLers go next?

Lessons for Live Below the Line

Recently I’ve had the pleasure of working on the hugely successful campaign Live Below the Line (LBL). This campaign asks individuals to live on $2 a day for five days (henceforth known as “the challenge”) to have an eye-opening experience about what it’s like to live in extreme poverty. Participants receive sponsorship to take the challenge; […]

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A photo mosaic with the profile picture of every LBLer. Concept credit goes to Glen Berman.

Lessons from Oaktree’s “Live Below the Line”

Recently I’ve had the pleasure of working on the hugely successful campaign Live Below the Line (LBL). This campaign asks individuals to live on $2 a day for five days (henceforth known as “the challenge”) to have an eye-opening experience about what it’s like to live in extreme poverty. Participants receive sponsorship to take the […]

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cover image for The Thank You Economy

Book 4: “The Thank You Economy”, Gary Vaynerchuk

For all their worth, self-help books, and books about business, both tend to exhibit sickening quantities of saccharine motivational fluff. This book falls in to the same trap but is still a worthwhile read, and it has a lot to say of interest. In “The Thank You Economy”, Vaynerchuk argues that social media is bringing […]

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